The Cares scheme aims to get hundreds of volunteers, both businesses and individuals, to help on projects for those in need (schools, community centres, parks, etc). We had to communicate to local businesses the corporate, and personal, benefits of getting involved. We needed to show staff, managers and community figures all working together to achieve a common goal – as well as raising brand awareness, encouraging philanthropy and giving the impression of ‘a-job-well-done’
The best way to attain all these things is to talk to the people involved, so we took our mobile crew out-and-about picking up the action as it happened and talking to people as they worked.
It was a fantastic experience for all involved … and Visualis believe that came across in the video we produced.